6 Steps to Take Your Product From Idea to Mass Production
To mass produce a product you have three options.
If you’re looking for a product that already exists in the market and all you want to do are some minor changes such as branding, then go to Alibaba and search in the appropriate product category.
How to get my product manufactured then becomes a matter of finding the right factory on Alibaba.
Finding manufacturers on Alibaba is quite easy, finding the best manufacturer for your specific business needs is also easy thanks to the site organization.
If the product you’re looking for is there, then we advise you to get in touch with an ODM on Alibaba to discuss the details of your order.
Contacting an OEM is different than contacting an ODM on Alibaba; here the issue becomes, how to approach a manufacturer with your product idea and get their attention.
Optimizing designs and manufacturing is what we do; and we can tell you that the best way to approach a manufacturer with your product idea is by creating a good bill of material (BOM)
If your product is still in the early ideation and prototyping stage, then finding a manufacturer to make your product is not the right thing to do yet.
Manufacturing plants rarely care about product design work, they care about keeping their machines running.
The best thing to do for you, especially because most likely this is a custom product we’re talking about, is finding a design house to help you out with both the design and the manufacturing.
Research is important, you want to make sure you waste nobody’s time when you make the first contact.
If you’re just looking to make small changes to products that already exist in the market, then head to Alibaba or Made in China .com and use your product’s category as a search term.
You’ll find hundreds of manufacturers that offer ODM services, get their contact information, email address mainly, and save them and organize them all in a Google sheet.
For those of you that already have a working prototype, you need to find an OEM service.
An OEM is a manufacturing plant, a good question to ask yourself is, hoe to design something for a manufacturing plant?
The answer is, by applying DFM guidelines from the beginning of the product design and collaborating with the manufacturing plant from the start.
If you did your product design without consulting with a manufacturing plant first, then chances are that design changes are going to have to be made.
To find an OEM for your product, head to a website like Made-in-China.com, once you click on a company in your product category, search for the ODM/OEM Service check; get their information and save it in a Google sheet.
If you’re at the beginning of your project, then look for a design house or design and manufacturing consultant.
Factories in China are not focused on custom product manufacturing or new product development, that’s why we recommend you do not waste your time trying to convince a manufacturing plant in China to take on your project.
Go to Google and search for new product development companies, product designers, or design and manufacturing companies.
If you use your product’s category in the search is even better, eg., Electronics design and manufacturing company.
To have a more fruitful communication with a possible manufacturing partner, learn how to approach a manufacturer with your product idea, having a killer BOM (Bill of Materials) is key.
BOM stands for Bill of Materials; it’s pretty much a well-organized list of all the components necessary to build your product.
You’ll need a BOM to find a manufacturer for your product.
If you’re looking to work with an ODM to make minor changes to a product that’s already in the market, then you don’t have to worry about this; do make sure you have an MOQ (minimum order quantity) in mind.
If you’re looking for an OEM to help you mass produce your product, then you’ll have to share your complete BOM; this is vital for them to know whether they can take on your project or not.
Click the following link to read more about how to properly put together a BOM, it’s focused on electronics, but you can apply it to any other kind of product.
A BOM is more useful to the manufacturer when in an excel file or Google sheet as they’re easier to go through and check for components and parts availability or substitutes.
If your product is still early in the development stage, then your design and manufacturing partner will work along with you to create a BOM.
In this last scenario, where your product is still in the ideation stage, the key to finding manufacturers is taking care of the design first.
You want to do the design with a company that knows how to optimize for manufacturing, what is referred to as Design for Manufacturing.
After you’ve done thorough research, you know your MOQ, and/or have a very well organized Bill of Materials, it’s time to approach your possible manufacturing partner with your product idea.
If you’re contacting an ODM, make sure you introduce yourself properly, mention any company you’re representing, tell them how many units you plan to get from them on the first and second batch, and so on.
Manufacturers in China will always prioritize clients they know they can get constant orders from.
So, if you have any market study or sales forecast done, use some of those numbers to show the factory you’re interested in becoming a long term client.
If you’re looking for an OEM, proving there’s a market for your product becomes extremely important to find a manufacturer to make your product.
For a new to the market product, the factory will have to invest in moldings and probably create a new production line.
They want to know they won’t go through all of this hassle for just one order.
Proving you have the money to mass produce a product is also key, so, if you are representing a company, make sure you mention it.
If you’re not going to get an ODM product, and you’re not looking to mass produce a product yet, then you’re most likely looking for a product design service.
An industrial design house will want to hear the basics of your idea and know that you have the money to start the project.
Showing a 3D cad model of your product idea will help a lot. You can easily get a freelancer to help you with that.
We’ve given you some bits of information to include in your emails so you can get a manufacturing plant or industrial design company’s attention.
And just like you would do in any other email, be concise.
After exchanging a couple of emails with a company, or different companies ( and being ignored by some), it’s time to approach your possible manufacturing partner or design house, through a video call.
This might not be necessary when dealing with ODM manufacturers that will alter their products to fit your brand, with them, sometimes placing an order with all your requirements, pay, and wait for delivery is all that goes on.
If you’re in need of an OEM or industrial design service, then a lot more details are required to move forward, and you want to make sure you share all these details with people you can trust.
It’s normal for both parties to sign an NDA before too many details are revealed
In the video call, you should talk about all the details of the project.
Two things that can happen after a video call.
You or the other party might decide that the project is a no go, or you might decide to move forward with it.
If the videocall is not fruitful, then you have to keep on looking for a manufacturing partner that’s right for you.
There’ll always be someone willing to help you manufacture your product.
If the video call is a hit, then the time to sign a contract has arrived.
Before signing a contract, especially for new to the market products, we would usually recommend visiting the factory or industrial design company, but since we’re in the age of Covid and traveling is not very convenient, you’ll most likely have to skip that.
Signing a contract might feel a little scary.
There’s indeed a risk, but that’s why you’ve already done thorough research to find out as much as you can about your possible manufacturing partner; you’ve been exchanging emails and even had a video call.
The purpose of all the above is to make sure you’re on the right path to finding the best manufacturer for your product.
Make sure you involve all the necessary people in your organization and have legal advice before you sign anything.
FAQ – How to get a product mass produced
How do I get a product manufactured fast?
The only way to have a product manufactured fast, especially an electronic, is if we’re talking about a generic ODM device, something that a factory already has in stock and will do minor changes on.
A proper custom device development will take months or even years.