RMA, not a lot of people know what it is exactly.
But, many people, I’m sure, even you at some point!
Have received a product that was ordered online and from the very beginning knew something wasn’t quite right with it.
Either the product broke down much too rapidly to be a fault of your own, or you didn’t want it anymore once you received it.
Perhaps because the merchandise was not what it looked like online.
Getting your money back or getting another version of your product that is to your standard may seem daunting at this point.
You can’t simply head into a shop and get a worker to sort it out for you; as the company is most likely not that easily accessible.
You need to instead, make sense of how to contact and trade with people from places far away from you and maybe even in countries that aren’t your own.
This is where RMA comes into it. It’s the very missing link needed to mend such a seemingly complex task.
What does RMA mean?
It is short for return merchandise authorization.
This is the process where a company gives consent (authorization) to a person to return mentioned Product (merchandise) and receive in return a refund or a trade.
This involves a person getting involved with the customer service department of the company their goods came from.
Assuming they fit the specific requirements the company has for a reimbursement or a replacement.
Some companies may not wish to engage in RMA if the product has already been opened or the customer isn’t able to prove that the damages were a result of the companies fault rather than their own.
This helps the company make sure that they don’t have any loopholes that could be hopped through in the process, and also so that their employees know clearly whether or not RMA should be given.
Having clear parameters that products either fall into or don’t, makes these customer service workers’ jobs easier.
The customer, after now being found fit for RMA, receives a code.
This code means that when they mail the product back to the company, the company is now aware that the customer is fit to get their reimbursement or replacement.
This helps the company keep track of both the RMA’s coming back and which customer has completed the RMA procedure.
As otherwise, it would be very easy for a customer to say they have returned a product receiving the money back and keeping the product too.
A further understanding of RMA is
Why people seek RMAs in the first place?
One reason is the
COST-EFFECTIVENESS- when successful you can get your money back or get the product you wanted so you don’t feel that you wasted any money.
Which is sadly the reality of many people who choose not to engage in RMA, deeming the concept too convoluted and effortful due to a lack of knowledge on the process
ANOTHER REASON is that
It is -TIME BENEFICIAL- this process only takes a short amount of time therefore making it easy to get back into your day-to-day life.
It’s only a matter of getting a code and mailing a package.
Now that you know what RMA is, you may be curious about other aspects of RMA.
If you are a business owner, especially in the B2B industry, you might be interested in reading the following article