2: Industrial Product Design

Titoma > How We Work > 2: Industrial Product Design
Titoma HWW Industrial Design

Aesthetics and Ergonomics

Industrial Product Design is a key factor in the commercial success of a product and every product design should start with research; who are the end-users, how will they use the product, what are the key benefits they are looking for, and what kind of styling will seduce them?   Our goal is to have the end-users rave about the new product to their friends, and often we achieve this not so much with the specifications as with the Aesthetics and Ergonomics. The mission of our industrial designers is to design a product which visually attractive and a joy to use, the two keys to selling more products.   Our industrial designers work side by side with our mechanical and electronic engineers to ensure that the product design will not only meet its aesthetic and ergonomic targets but is also easy to manufacture in China. Our team also has extensive experience working with overseas industrial designers, so we welcome cooperation with product design firms.

 

End-User Design

At the onset of every design project, our designers do extensive research into the basics— – Who are your end-users? – How will your product be used? – What does the design need to communicate?

 

Industrial Design

The main aspects of marketability are design and ergonomics. Design is about esthetics—if your product does not look appealing, it will not sell. The value of a good industrial design is crystal clear: an attractive design not only helps to sell more products, but it also allows you to charge higher prices, which means that the actual profit per unit can be a multiple of the profit on a so-so looking product. Ergonomics, on the other hand, focuses on the human interaction with a product: How does it feel in your hand? Do the shape and contours conform to the part of the body that comes into contact with the device? Our designers have the skills and the experience to design products in which the design and ergonomics work together to deliver an attractive, easy to use product.

 

Design for Manufacturing

While design and ergonomics are instrumental to making a product marketable, they alone do not guarantee success. Careful consideration of production in the initial stage is crucial because a sizeable percentage of the product’s lifecycle cost is committed at this time (cost of materials, production of parts, and assembly). Titoma’s designers integrate design and industrialization into a single process, with the goal of designing a product that is easily and economically manufactured. This is achieved by early collaboration with mechanical and electronic engineers and production specialists to produce a design that fulfills price and manufacturing parameters.

 

The basic guidelines of our industrial designers are:

 

1. Less is More

One of the best methods for reducing manufacturing costs is to reduce the number of parts in a product. Fewer parts often lead to less sourcing, development, purchasing, assembly, testing, development time, and testing, among others.

 

 2. Make it Modular

The use of modules in product design significantly reduces the level of intensity of manufacturing-related activities. In addition, it provides ease in repairing, maintaining, or replacing a part of the device in the event the part were to fail.

 

3. Use Standard Components

Standard components are naturally less expensive than custom-made ones. The availability of these components means reduced lead times—the amount of time it takes to procure components. Using standard parts also offers peace of mind with regard to the components’ reliability.

 

4. Keep it Simple

To minimize manufacturing cost, we select the optimal combination between material and fabrication process. Secondary operations such as painting, coating, and surface finishing should be avoided as should a high degree of precision on parts.These pose manufacturing challenges and increase the reject rate (yield loss), resulting in higher part production cost. That is why our designer design with ease of fabrication in mind.

 

5. Round it up, give it an angle, and don’t fight gravity

Use rounded corners as opposed to sharp angles since plastic flows better through rounded corners during plastic injection. Concurrently, (draft) angles—an angle incorporated into a wall of a mold so that the opening of the cavity is wider than its base—are needed so that a plastic part can be released from the mold without damage. In addition, design minimizing assembly directions. Electronic products should be assembled from one direction— ideally from above. This way gravity works with you during the assembly process as opposed to slowing down assembly by having to compensate for its effect.

WHAT’S YOUR TIME TO MARKET?

FIND OUT

Design to China Manufacturing in 10-Steps

  • Product Architecture

    Titoma HWW Architecture

    We work closely with your team to define the user and functional requirements of the new product, and we determine the key technological challenges. Next our China sourcing team evaluates the full spectrum of costs effective components available, in China and elsewhere, so we can..Read More

  • Industrial Product Design

    Titoma HWW Industrial Design

    Industrial design, the look and feel, is a key factor in the commercial success of your product and every design starts with end-user research; who are your users, how will they use your product, what are the key benefits they are looking for, and what..Read More

  • Mechanical Engineering

    Titoma HWW – Mechanicall engineering

    The job of our mechanical engineers is to realize the original ID design intent as faithfully as possible, while meeting a host of other requirements as well. Our mechanical engineering team not only optimizes the design of every plastic and metal part for robustness and..Read More

  • Electronic Engineering

    Titoma HWW Electronic Design

    Titoma’s electronic engineers have been designing and manufacturing electronic products in Asia since 2003. We have the in-house skills and experience to develop embedded solutions, IoT Devices and Industrial Equipment and we are a Preferred Microchip Design Partner:…  

  • Embedded System Firmware Design

    Titoma HWW Firmware Design

    Unlike with a PC or Android device the programming language for every microcontroller is different. At Titoma we design firmware mostly for embedded processors from STM32 and PIC32, and we take care to properly structure and annotate our code so that it can be easily..Read More

  • Electronic Prototyping

    Titoma HWW Prototyping

    During the development we produce several prototypes, often first a partial electronic prototype to compare key components. Then a few iterations of complete working prototypes. For reasons of IP protection and speed we do our prototyping in-house, the housings 3D printed and the electronic circuits often hand-soldered...Read More

  • Injection Mold Making

    Titoma HWW Molds

    Once the shape of the plastic and metal parts is frozen we make the steel molds used to mass produce the housing and other parts. Our Taiwanese mechanical engineers discuss the mold drawings with the Chinese mold makers to assure both the robustness and the..Read More

  • Pilot Production Run

    Totoma HWW Pilot Run

    While earlier prototypes have been carefully assembled by our engineers, the test is now if we can replicate the same quality in mass production, and so for a pilot to be valid it needs to be done on the same assembly line by the same..Read More

  • Testing & Certifications

    Titoma HWW

    The pilot run product are subjected to a battery of test, such as accelerated aging, temperature shocks in our heat chamber, drop tests with and without packaging, water & dust ingression tests to meet for example the IP67 standard. But with all the testing we..Read More

  • Mass Manufacturing in China

    Titoma HWW Mass Manufacturing

    Design For Manufacturing (DFM) it is not something that can be done as an afterthought when a design is 95% ready, for us Design For China Manufacturing drives our design process right from the start, beginning with the electronic product architecture.  

CONTACT