Is Apple too mature to innovate?

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Is Apple too mature to innovate?

Bob O’Donnell points out in an article that the time that Apple was able to surprise the world with real innovations may well be behind us.

They were very late with their Apple Watch, I guess they postponed the introduction a couple of times because it wasn’t ground breaking enough to meet the enormous expectations, and when they finally did launch it it indeed failed to impress.

Their recent products are competent evolutions, but nothing revolutionary, I feel the Iphone 6 looks decidedly boring, should I say Samsung-like?

It seems they are running out of ideas, last weekend all they had to announce was, hold your breath…:

  • a new version of the iPad Pro tablet
  • new wristbands for the Apple Watch
  • a budget iPhone SE, which seems an almost desperate move to get iPhone sales from slowing down even further


Their most interesting product was a robot specifically designed to destruct iPhones!

Perhaps it is the need to support 1 billion active devices which is becoming a burden rather than a boon.

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Case Engelen

I'm the CEO of Titoma and I've been working in electronic product development in Taiwan & China since 1994. What I've discovered is that to get to market FAST you need to take time to prevent delays. And the most important way to do that is with early supplier involvement. With us doing both Design AND Manufacturing, we save our clients time, aggravation and a quite a bit of money. If you're an established B2B company needing a Reliable Custom Device, on Time and on Target, we should talk!

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