They were very late with their Apple Watch, I guess they postponed the introduction a couple of times because it wasn’t ground breaking enough to meet the enormous expectations, and when they finally did launch it it indeed failed to impress.
Their recent products are competent evolutions, but nothing revolutionary, I feel the Iphone 6 looks decidedly boring, should I say Samsung-like?
It seems they are running out of ideas, last weekend all they had to announce was, hold your breath…:
- a new version of the iPad Pro tablet
- new wristbands for the Apple Watch
- a budget iPhone SE, which seems an almost desperate move to get iPhone sales from slowing down even further
Their most interesting product was a robot specifically designed to destruct iPhones!
Perhaps it is the need to support 1 billion active devices which is becoming a burden rather than a boon.