case study semnox logo

CASE STUDY: Electronic Design and Manufacturing for IT Solutions

How Design for Manufacturing Can Help Companies Quickly Scale Production

Company Background

SEMNOX builds holistic IT solutions for the entertainment and leisure industry.

In 2008, the company was formed in Mangalore, India with a team of highly skilled software engineers.

By 2013, they had designed best-in-class integrative systems with sales quickly growing to over $1.5m USD.

They had electronics in the pipeline that required a reliable design and manufacturing solution.

SEMNOX 2018 dubai booth
Portrait photo of CEO of SEMNOX Kiran Karanki

The Client

“We wanted to be able to scale the production, but we believed that for the size of our company, we would not get the right design and manufacturing partners or mold makers in India.”


-Kiran Karanki, CEO of SEMNOX

electronic design and manufacturing SEMNOX Edge Reader in action


The Challenge

Help SEMNOX create an end-to-end manufacturing solution in Asia that could quickly ramp up production.

Apply Design for Manufacturing principles in component selection to reduce unit cost and lead time.

The Outcome

SEMNOX produces 70,000 units of the Edge RFID Reader, a best-in-market product with less than 0.5% repair rate.

The success of the first project initiated a long-term partnership with Titoma. By 2021, we have 5 electronics in manufacturing and 3 designs under development.

semnox wifi testing

SEMNOX Module Testing

Problem Identification

During the early production runs, our factory partner identified that module testing times were slower and negatively impacting production time.

Our development team had designed a fully firmware-compatible replacement WiFi module. This helped our problem analysis by establishing a reference point against the original testing times.

We provided the factory feedback to our client, alongside our problem analysis.

Problem Solution

Based on our feedback, SEMNOX developed a special WiFi testing firmware that reduced testing time by 50%

Titoma’s replacement module, built based on ESP8622, alone reduced component costs by more than 16%.

The solution, alongside other improvements reduces overall manufacturing and unit costs by 25% and ensures high reliability production runs for the client.

Continuous Development

The first product was manufactured in 2014 and has sold over 70,000 units with less than 0.5% failure rate.

In 2017, projects 2 & 3, the Parafait Lumin, hits production. Continuous manufacturing optimization further reduces costs and failure rate to <0.3%.

By 2021, Titoma has 5 products in manufacturing with SEMNOX and 3 designs in the pipeline.

semnox lumin cata pic
semnox kiosk
SEMNOX Facebook logo


Today, SEMNOX generates over $15m USD in annual revenue as a top solutions provider.

They have 120 employees in 5 global offices distributing products to 2000+ locations across 50+ countries.

Their overwhelming success is, in no doubt, due to their extremely talented software team in creating innovative IT solutions.

They needed to focus on their core competency in software, while working with an electronic design and manufacturing partner who can reliably scale up production.

Titoma was the right design and manufacturing partner for them and, together, were able to bring best-in-class products to market.

Visit the SEMNOX webpage and check out their latest IT Solutions here.

How partnering with Titoma can benefit you:

We work with established B2B companies who wish to design and manufacture electronics for scalable production.

We have 20+ years of experience in working with Asia’s key suppliers, factories, and components.

We can help you reliably bring your electronic products to market at a lower cost and on time.

Visit the:

about page to learn more about our company.

product development page for insight to our process.

or blog page for helpful resources.